Some of you might have noticed my pizzogg on TV lately. Yeah, that's me. If you really want to see how old and fat you are, do a television commercial.
Why, some ask me, does an attorney turn to television to get clients? After looking at how amazingly ugly I look on TV, the answer clearly is NOT vanity.
Well, there are a few good reasons to try TV.
First, when you go to find a lawyer, what do you do? (Of course, I hope that if you're reading this blog, you'd think of calling me first). Unless you know someone--or know someone who knows someone--you have no clue. You go to the telephone book and start calling the guys with the biggest ads. Or the guy who's closest to you.
As some of you know, I had "issues" with the telephone books. For instance, ATT left my yellow pages ad "on a table" and I didn't get included in last year's book. So those people who look for a lawyer in the phone book will never know I exist.
But there's another, less mercenary reason. I want people to know I'm here. I want people to think they know a little about me before they call. Really, I'm not like your typical lawyer who's just here to make money and buy real estate. I like to believe that I am here to provide comfort and counsel to people going through the most difficult time of their lives. Whether it's a criminal charge or a divorce, I talk to my clients, I try to see things from their side.
And I work hard for them. I care about what happens to the client. When we win, I feel elated. When we lose, I'm devastated. This is more than a job to me. It's a life. And I never forget that, from the smallest to the greatest case I have, this work I do will impact your life forever.
So I go on TV to let everyone see my amazingly homely mug. I figure they'll know I'm no pretty boy rookie. I hope the people who see it will, eventually, understand that I'm here for them. This is what I do because I enjoy helping people. I hope that comes through on the commercial.
